July 15, 2025 | McKENZIE, Tenn. — Bethel University has announced a new coaching duo to lead its women’s softball program, welcoming Craig Massey as head coach and alumna Shanta Emerson as assistant coach.
Massey, a 2013 Bethel graduate and former NAIA All-American shortstop, brings a wealth of experience from a 13-year professional baseball career, most recently serving as a player-coach for the Florence (Kentucky) Y’alls. He also coached at Jackson State Community College and runs Massey Athletics, a youth training facility in Alamo, Tennessee.
“I’m beyond grateful and humbled for the opportunity to serve as head softball coach,” Massey said. “My goal is to build a Christ-centered culture where we pursue excellence, grow in faith, and glorify God in everything we do.”
Emerson, a 2014 Bethel graduate and former Lady Wildcat, joins the staff after coaching at the high school level and working with local leagues. She also returns to the athletic department as Associate Sports Information Director.
“I look forward to working with Coach Massey and see good things in the future for our program,” Emerson said.
Interim Athletic Director Dave McCulley praised both hires. “Craig brings a wealth of talent and knowledge, and Shanta has great passion for student-athletes. They’ll be a great team.”



